We’re just crazy about the All Blacks

20 years of over-the-top, passionate, one-eyed, fanatical support.

Like most New Zealanders, at Air New Zealand we’re totally rugby mad. So, when it comes to the pride and joy of our nation – the mighty, world-conquering All Blacks – it’s fair to say we’re not just your typical sponsor - more like one-eyed fanatics. From our engineers to our cabin crew, our chefs to our check-in staff, we’re all All Black crazy.


In fact sometimes you could be forgiven for thinking you’re not flying Air New Zealand, but Air All Blacks instead. We have All Blacks starring in our safety videos. Our IFE is jam packed with classic games. Sometimes your flight’s Captain will give you live game updates. And if you’re really lucky, you might even find yourself sitting amongst the greatest rugby team in the world – because we’re also the All Blacks team bus - getting them to and from games at 30,000 feet. 

So yeah, you could say we’re crazy about the All Blacks. But then again, can you blame us?

#CrazyAboutRugby


Keeping it crazy secret


Air All Blacks safety video

The video follows a young girl who transports lost takahē, Mr T, to his new home with help from us and the Department of Conservation (DOC).

While it's lighthearted on the surface, it conveys a really important message - our native birds need our help. Our safety videos have collectively generated more than 180 million views over the past decade, so what better medium to shine a spotlight on New Zealand's biodiversity crisis.

It builds on our eight-year partnership with DOC, where we've been working together since 2012 to protect and enhance New Zealand's natural environment. Through this partnership we've helped transport 3,200 threatened species to safe havens, funded pest traps across 38,000 hectares of the country, and supported marine science and research within New Zealand's marine reserves.

New Zealand's landscapes are also a feature in the video, with the Murchison Mountains in Fiordland, Tiritiri Matangi in the Hauraki Gulf and Sanctuary Mountain Maungatautari in Waikato all making an appearance.


Working together at Air All Blacks