Qualmark® Accommodation Categories
Qualmark® Star Grade Descriptions
How to identify a Qualmark® property?
What is Qualmark Green?
Qualmark Endorsed Visitor Services, Transport and Visitor Activities
Ratings within New Zealand - Qualmark®
Qualmark® is New Zealand tourism's official mark of quality. Many accommodation and tourism businesses listed here carry the Qualmark®, which means they've been independently assessed as professional and trustworthy, so you can book and buy with confidence.
Every accommodation provider that has been Qualmark® graded has undergone a rigorous assessment and licensing process to become part of the Qualmark® licensing system. They'll meet your essential requirements of cleanliness, safety, security and comfort; and offer a range and quality of services appropriate to their star grade. Qualmark® features a range of accommodation categories suitable for any type of traveller.

Qualmark® Accommodation Categories
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Backpacker |
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Includes budget "shared" accommodation in a hostel, lodge, or "hotel". |
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Guest & Hosted |
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Incorporates bed and breakfasts, farm and home stays, guesthouses, boutique lodges, inns, country hotels and similar establishments providing "home-like" or "character" accommodation. |
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Holiday Home |
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Includes serviced holiday cottages to luxurious lodges. |
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Holiday Park |
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Includes camping grounds and motor camps. All properties provide communal kitchens, toilets, showers and laundries in additional to a variety of additional features. |
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Hotel |
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Includes properties with at least one licensed bar and restaurant, on the premises or adjacent, with charge back facilities. |
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Self Contained and Serviced |
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Includes motels, motor lodges, motor inns, motel apartments, and serviced apartments. |
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Exclusive |
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Features intimate, exclusive and highly individual establishments which offer the finest of locations, facilities, activities and service. They range from destination retreats offering golf, fishing, food and wine or wilderness adventures, to stylish urban and design hotels and secluded beach or lake front villas. |
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Within each of the above categories (except Exclusive), each establishment is star graded.

Qualmark® Star Grade Descriptions
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1 Star 1 Plus Star |
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Acceptable. Meets customers' minimum requirements. Basic, clean, and comfortable accommodation. |
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2 Star 2 Plus Star |
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Good. Exceeds customers' minimum requirements with some additional facilities and services. |
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3 Star 3 Plus Star |
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Very good. Provides a range of facilities and services and achieves good to very good quality standards. |
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4 Star 4 Plus Star |
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Excellent. Consistently achieves high quality levels with a wide range of facilities and services. |
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5 Star |
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Exceptional. Among the best available in New Zealand. |
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Where Air New Zealand Holidays features a property that has not been Qualmark®, Air New Zealand Holidays has made an assessment on the quality of the property using the Qualmark® descriptions as a guide.

How to identify a Qualmark® property?
A star rating has been applied to each New Zealand property featured in the
Air New Zealand Holidays offering. Those properties which are Qualmark® can
be identified by a logo which will appear in the individual hotel profile.
View Qualmark property logos.

What is Qualmark Green?
As New Zealand's official mark of quality for tourism, all businesses that have a Qualmark rating are accessed on their environmental performance. This is included in minimum requirements and recognises businesses for initiatives in energy, waste, water, conservation and community.
This is part of the New Zealand tourism's commitment to looking after New Zealand for future generations to continue to enjoy.
Minimum requirements include basic environment practices and completing an environmental review of the business. Those businesses that are performing at the top levels will be engaging in activities that include:
- Energy efficiency
- Conservation initiatives
- Waste management
- Cummunity activities
- Water conservation
For you, recognising top performing Qualmark Green businesses is easy. Simply look for the below Enviro Logos in the individual hotel profiles.

Qualmark Endorsed Visitor Services, Transport and Visitor Activities
If you're looking for things to do and ways to get around, Qualmark endorsed visitor services, transport and visitor asctivities are the smartest choice.
Businesses that carry the Qualmark Endorsed rating have met quality standards in safety, facilities, equipment, customer service and more. You can count on them to deliver a quality experience. Qualmark businesses are also accessed on environmental performance.
