More than 1 million people have already viewed Air New Zealand’s latest onboard safety video the Bear Essentials of Safety online.
The video, featuring internationally renowned adventurer Bear Grylls was released on Wednesday. It has already been viewed online by more than 1 million people on YouTube and has more than 390,000 hits on Chinese site Youku.com.
The Bear Essentials of Safety has also received extensive coverage from media around the world including the Daily Telegraph, Sydney Morning Herald, Huffington Post, CNN Travel, the Today Show and Sky News Australia.
Air New Zealand Head of Global Brand Development Jodi Williams says this money-can’t-buy publicity is fantastic, not only for Air New Zealand but for New Zealand.
“We are famous for going outside the square with our safety videos but by actually stepping out into the wild this time we are able to turn our safety video into an incredible showcase for our beautiful country.”
Air New Zealand is world renowned for its creative take on airline safety videos with hugely popular past hits including Hobbit-inspired ‘An Unexpected Briefing’, ‘Fit to Fly’ - featuring Richard Simmons and the body painted video ‘Nothing to Hide’ collectively viewed more than 23 million times online.
Issued by Air New Zealand Public Affairs ph +64 21 747 320
Air New Zealand is proud to be a member of Star Alliance. The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognised by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, TACA Airlines, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAM Airlines, TAP Portugal, Turkish Airlines, THAI, United and US Airways. EVA Air has been announced as future member. Overall, the Star Alliance network offers more than 21,900 daily flights to 1,329 airports in 194 countries.