More than 1 million people a day have been viewing Air New Zealand’s Hobbit inspired safety video since it was launched just over a week ago.
Air New Zealand General Manager Marketing and Communications Mike Tod says 'An Unexpected Briefing' has received more than 9 million online views in just eight days.
"The video has been a phenomenal hit globally clocking up more than 8 million views on YouTube and around a million more on its equivalent in China. It really is quite amazing to think that on average more than 40,000 people an hour have been watching the video since it was launched and the equivalent of more than twice the population of New Zealand have now seen it," says Mr Tod.
Air New Zealand will invest significantly in Hobbit movie related marketing efforts in Australia, Asia, the United States and Europe to attract more tourists to New Zealand. The airline is also working with Tourism New Zealand on a range of initiatives, including helping to bring a large contingent of journalists to experience Middle-earth.
Issued by Air New Zealand Public Affairs ph +64 21 747 320
Air New Zealand is proud to be a member of Star Alliance. The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognised by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air New Zealand, ANA, Asiana Airlines, Austrian, AviancaTaca, Blue1, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Singapore Airlines, South African Airways, SWISS, TAM Airlines, TAP Portugal, Turkish Airlines, THAI, United and US Airways. EVA Air and Shenzhen Airlines have been announced as future members. Overall, the Star Alliance network offers more than 21,500 daily flights to 1,356 airports in 193 countries.