Air New Zealand will spend $2.5 million on a major promotional campaign, matching the Government's additional tourism funding for Australia.
"We're committed to getting international tourists to all of New Zealand, not just the main ports, and will deliver a campaign that offers something no other airline flying the Tasman can," says Air New Zealand Group General Manager Short Haul Airlines Bruce Parton.
"We congratulate the Government for supporting the tourism industry and moving at pace to address declining international visitor numbers.
"Following today's announcement, we will work with Tourism New Zealand to maximise the opportunity for growing Australian visitor numbers during the traditionally quieter autumn period for inbound arrivals."
"We are now working through the details of a significant marketing campaign to next month give away more than $2 million in free domestic travel to any of our 27 New Zealand ports when sold in conjunction with a trans-Tasman fare sold in Australia."
Air New Zealand is also offering up to 100 free return airfares to the regional tourism organisations (RTOs) to attract Australian media to visit their regions.
"As well as the marketing, we want to see a huge number of travel stories in Australian media over this time telling Australians about all the fantastic places there are to visit in New Zealand," says Mr Parton.
"This is a unique opportunity for the RTOs to see more international visitors in their regions. With more than $5m being committed by the Government and Air New Zealand we encourage them to reach deep into their own budgets and add to the marketing noise in Australia over this autumn period."
Mr Parton says the Government's bold approach to boosting tourism and protecting jobs is a step in the right direction.
"Air New Zealand strongly supports the idea of contestable funds from the government providing the opportunity for Tourism New Zealand and the industry to combine efforts to the best advantage of the New Zealand economy."
"We hope there are many more opportunities that lie ahead for tourism operators to take advantage of further funds to address declining visitor numbers from important international markets such as the USA and UK."
Issue by Air New Zealand Public Affairs, ph 09 336 2761
NOTE: The content of all Air New Zealand media releases are accurate at the time of issue, as stated at the top of each release. For updates on any changes, please contact Air New Zealand.
Air New Zealand is proud to be a member of Star Alliance. The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognised by numerous awards, including the Air Transport World Market Leadership Award, Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Air Canada, Air China, Air New Zealand, ANA, Asiana Airlines, Austrian, Blue1, bmi, Continental Airlines, Croatia Airlines, EGYPTAIR, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shanghai Airlines, Singapore Airlines, South African Airways, Spanair, SWISS, TAP Portugal, Turkish Airlines, THAI, United and US Airways. Aegean Airlines, Air India, Brussels Airlines and TAM have been announced as future members. Overall, the Star Alliance network offers 19,500 daily flights to 1,071 airports in 171 countries.
For more information about Air New Zealand visit www.airnewzealand.com and for more information about Star Alliance visit www.staralliance.com.