EL SEGUNDO, Calif. (Nov. 20, 2009) - Be in charge of your own flight and jet off to exotic destinations in "Jump Seat," a new Facebook game launched by Air New Zealand. The interactive game tasks Facebook players with various missions and fast-paced adventures to be completed en route.

"Jump Seat" players can upload pictures to create their very own avatars as Air New Zealand Flight Attendants or First Officers. Once en route, players answer trivia questions, play mini games and complete onboard tasks. Each completed task or correct answer is rewarded with energy points – the faster the response, the more points, which unlocks new levels of the game.

Recruit Facebook friends to help fluff pillows for the lie-flat beds; recommend and refill New Zealand wine, a key component of the airline's world-class service; send fellow flight attendants gifts of energy points for a boost; and tag team to ensure all passengers have an excellent in-flight experience.

"Our mission is to make flying fun again, and Jump Seat is an exciting extension of our unique, on-board experience," said Roger Poulton, Air New Zealand vice president – the Americas. "Introducing passengers to Air New Zealand's world-class, friendly service is the first step to sparking trips to New Zealand, and there's no better way to engage than by inviting future travellers to create their own, in-flight experience."

Air New Zealand offers Facebook fans the chance to book a real flight at a reduced fare, with round trip tickets starting at $798 (USD) from Los Angeles and San Francisco to Auckland, New Zealand. Travelers must book before November 30, 2009 for travel between May 1 and June 8, 2010.

About Air New Zealand

Air New Zealand offers more direct flights to the South Pacific than any other airline, including non-stop flights from San Francisco, Los Angeles, Honolulu and Vancouver to New Zealand, as well as Los Angeles non-stop to the Cook Islands and Samoa. Other popular destinations include Australia, China, Japan and Tonga. In addition to flying non-stop Los Angeles-London, Air New Zealand's route between London and Hong Kong now allows customers to fly round-the-world on one airline. Consistently rated among the world's best international airlines, Air New Zealand's new Inflight Concierge Service provides all passengers with a range of services, from travel advice to assistance with onward bookings. Air New Zealand's most recent accolades include "Best Business Class to Australia, New Zealand and South Pacific" for the third straight year by Business Traveler Magazine (USA) "Best Transpacific Airline" at the 26th Airline Industry Awards, "Best Passenger Service" award by Air Transport World magazine, and "Best Business Class Red Wine" for the Martinborough Pinot Noir 2005 at the 2007 Cellars in the Sky awards. United Mileage Plus, US Airways Dividend Miles and Air Canada's Aeroplan members earn and redeem mileage on select flights. Flight and vacation essentials can be booked on AirNewZealand.com or by calling 1-800-262-1234 in the USA and 1-800-663-5494 in Canada. Air New Zealand is a member of the Star Alliance network.