EL SEGUNDO, Calif. (May 20, 2009) - Air New Zealand gets digital throughout Los Angeles this weekend. The kiwi airline announces the nation's first human interactive billboard controlled entirely by mobile users to promote the Los Angeles to London roundtrip fares starting at $599*. The digital billboard projection launches May 21 starting at 9:30p.m. at the Staples Center in Downtown Los Angeles and will feature a 1970s-era airline pilot holding a sign that reads "TXT ME WHAT YOU WANT ME TO DO 310310."

The 1970s-era airline pilot character will respond to more than 150 different text commands including eating fruit, moon walking or even attempting to strip. The character responds with quirky text messages inviting users to enter the "reLAX to London" sweepstakes.

"Air New Zealand is hoping to defy the one-way communication of traditional advertising by inviting conversation," said Roger Poulton, Air New Zealand vice president - the Americas. "We are open to any medium that allows customers to interact with us in a way that's meaningful - whether that's through an iPhone application, body painted employees, our 'cranial billboards,' themed flights, and now our first human interactive billboard."

Air New Zealand's interactive billboard's weekend schedule is:

  • Thursday, May 21st
    Staples Center/Nokia Live Theater
    1111 S. Figueroa St.
    Los Angeles, CA 90015
  • Fri. May 22nd and Sat. May 23rd
    Colorado Street and Ocean Boulevard
    Santa Monica, CA 90401

Air New Zealand flies daily from Los Angeles to London with roundtrip fares starting at $599 (USD). Travelers must book before May 31, 2009, for travel between May 6 - June 17, 2009 and Sept. 6 - Oct. 31, 2009. Tickets are non-refundable and the offer is subject to availability and may change at any time.

Book now or enter the "reLAX to London" sweepstakes to win two roundtrip economy class airfares from Los Angeles to London and four nights' accommodation at the Millennium Gloucester Hotel London Kensington. Standard text messaging fees apply.

For more information please visit www.airnewzealand.com.

Human Billboard.