Pilot to moon walk, strip, and eat fruit on Los Angeles billboard
EL SEGUNDO, Calif. (May 20, 2009) - Air New Zealand gets digital throughout Los Angeles this weekend. The kiwi airline announces the nation's first human interactive billboard controlled entirely by mobile users to promote the Los Angeles to London roundtrip fares starting at $599*. The digital billboard projection launches May 21 starting at 9:30p.m. at the Staples Center in Downtown Los Angeles and will feature a 1970s-era airline pilot holding a sign that reads "TXT ME WHAT YOU WANT ME TO DO 310310."
The 1970s-era airline pilot character will respond to more than 150 different text commands including eating fruit, moon walking or even attempting to strip. The character responds with quirky text messages inviting users to enter the "reLAX to London" sweepstakes.
"Air New Zealand is hoping to defy the one-way communication of traditional advertising by inviting conversation," said Roger Poulton, Air New Zealand vice president - the Americas. "We are open to any medium that allows customers to interact with us in a way that's meaningful - whether that's through an iPhone application, body painted employees, our 'cranial billboards,' themed flights, and now our first human interactive billboard."
Air New Zealand's interactive billboard's weekend schedule is:
- Thursday, May 21st
Staples Center/Nokia Live Theater
1111 S. Figueroa St.
Los Angeles, CA 90015
- Fri. May 22nd and Sat. May 23rd
Colorado Street and Ocean Boulevard
Santa Monica, CA 90401
Air New Zealand flies daily from Los Angeles to London with roundtrip fares starting at $599 (USD). Travelers must book before May 31, 2009, for travel between May 6 - June 17, 2009 and Sept. 6 - Oct. 31, 2009. Tickets are non-refundable and the offer is subject to availability and may change at any time.
Book now or enter the "reLAX to London" sweepstakes to win two roundtrip economy class airfares from Los Angeles to London and four nights' accommodation at the Millennium Gloucester Hotel London Kensington. Standard text messaging fees apply.
For more information please visit www.airnewzealand.com.
NOTE: The content of all Air New Zealand media releases are accurate at the time of issue, as stated at the top of each release. For updates on any changes, please contact Air New Zealand.
Air New Zealand is proud to be a member of Star Alliance. The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognised by numerous awards, including the Air Transport World Market Leadership Award, Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Air Canada, Air China, Air New Zealand, ANA, Asiana Airlines, Austrian, Blue1, bmi, Continental Airlines, Croatia Airlines, EGYPTAIR, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shanghai Airlines, Singapore Airlines, South African Airways, Spanair, SWISS, TAP Portugal, Turkish Airlines, THAI, United and US Airways. Aegean Airlines, Air India, Brussels Airlines and TAM have been announced as future members. Overall, the Star Alliance network offers 19,500 daily flights to 1,071 airports in 171 countries.