Another hugely popular Air New Zealand online initiative, grabaseat, was a finalist in the same category, along with 42 Below.

Air New Zealand General Manager Internet Nicki Garraway said today that the Online and Innovations in-house teams - who developed both campaigns - were stoked with the win.

Pimp My Plane was developed and designed to promote the recent sell-out MTV Mile High Gig.

The online promotion enabled customers to create the A320 of their wildest dreams by choosing from a selection of outrageous paint jobs, wings and things, rims and tints and bling (including chunky gold medallions and fluffy dice). One of the stand-out features was a "Quick! The boss is coming!" link, which defaulted at a click to a highly technical spreadsheet.

"The MTV Mile High Gig was completely new territory for us and the team knew we needed an online promotion that was humorous, funky and edgy. It's fair to say that this campaign pushed the boundaries of our brand!" Ms Garraway said today.

"We're rapt that Pimp My Plane has resonated so well with our customers and we're thrilled to have been publicly recognised for a promotion the team is incredibly proud of."

Ms Garraway said the award followed a number of successful initiatives designed by Air New Zealand's in-house teams, including grabaseat - which recently hit 100,000 sales - and the new check-in online option.

"We've got some hugely talented people working at Air New Zealand to develop these innovative online solutions for our customers - there's a heap more on the way!"

Issued by Air New Zealand Public Affairs, contact 09 336 2761

For more information please contact:

Tracey Palmer
Corporate Communications Manager
Tel 09 336 3179
021 628 129

NOTE: The content of all Air New Zealand media releases are accurate at the time of issue, as stated at the top of each release. For updates on any changes, please contact Air New Zealand.

Air New Zealand is proud to be a member of Star Alliance. The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognised by numerous awards, including the Air Transport World Market Leadership Award, Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Air Canada, Air China, Air New Zealand, ANA, Asiana Airlines, Austrian, Blue1, bmi, Continental Airlines, Croatia Airlines, EGYPTAIR, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shanghai Airlines, Singapore Airlines, South African Airways, Spanair, SWISS, TAP Portugal, Turkish Airlines, THAI, United and US Airways. Aegean Airlines, Air India, Brussels Airlines and TAM have been announced as future members. Overall, the Star Alliance network offers 19,500 daily flights to 1,071 airports in 171 countries.

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