New Zealand's tourism industry will receive a large boost from an alliance between Air New Zealand and Qantas, the Commerce Commission hearing was told today.
Executives from Air New Zealand and Qantas, and independent experts, told the hearing that the alliance would deliver more than 60,000 additional tourists to
New Zealand each year. A summary of the evidence presented on the tourism benefits of the alliance follows:
- Air New Zealand is the main source of inbound tourism and domestic tourism promotion.
- Air New Zealand flies more tourists into New Zealand than any other airline and provides 40% of all airline seats into New Zealand.
- Air New Zealand's network, systems and distribution growth constraints can only be resolved by an alliance with Qantas.
- Air New Zealand and Qantas have committed to spending an additional AUD$5.4 million on the promotion of New Zealand in the year following the effective date of the alliance.
- Air New Zealand Holidays will grow the tourism market to New Zealand by using Qantas Holidays distribution and IT platforms. It would take years and significant cost to replicate this system, which is not an option for
Air New Zealand.
- Working with Qantas Holidays offers economies of scale and representation in 25 countries and 37,000 outlets as well as the opportunity to improve tourism numbers during the shoulder and off-peak seasons.
- Independent wholesalers will also grow New Zealand as a destination through the advantages of network enhancements, more economic itineraries and increased destination awareness.
- The network of both carriers will be instantly expanded by an alliance and passengers will receive a seamless travel experience.
- An alliance will provide new services, such as direct non-stop flights between New Zealand airports and Adelaide, Canberra and Hobart.
- An alliance will allow both airlines to exploit new market opportunities which might not have been feasible for one partner to provide. For example, China and South America.
NOTE: The content of all Air New Zealand media releases are accurate at the time of issue, as stated at the top of each release. For updates on any changes, please contact Air New Zealand.
Air New Zealand is proud to be a member of Star Alliance. The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognised by numerous awards, including the Air Transport World Market Leadership Award, Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Air Canada, Air China, Air New Zealand, ANA, Asiana Airlines, Austrian, Blue1, bmi, Continental Airlines, Croatia Airlines, EGYPTAIR, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shanghai Airlines, Singapore Airlines, South African Airways, Spanair, SWISS, TAP Portugal, Turkish Airlines, THAI, United and US Airways. Aegean Airlines, Air India, Brussels Airlines and TAM have been announced as future members. Overall, the Star Alliance network offers 19,500 daily flights to 1,071 airports in 171 countries.
For more information about Air New Zealand visit www.airnewzealand.com and for more information about Star Alliance visit www.staralliance.com.